How to Increase CPC Rate in Google Adsense – Is your cost per click declining? Many factors affect CPC such as market trends, blocking categories, and ad auctions. In this article, we talk about three main factors impacting CPC.
How to Increase CPC Rate in Google Adsense
- Market trends. Seasonality can affect an advertisers’ base. For example, advertisers selling umbrellas may increase their base during the rainy season when their sales tend to increase. You should analyze the last three to four months of your report. and look for patterns over this time, because two to three days will then provide you with insights to understand the root cause. Think about your site’s industry. For example, if your site caters to students, you should expect traffic to fall in the summer. You can also compare this period with the previous year which would give you a good overview of the effects of seasonality.
- Blocking controls. It is okay to block some sensitive categories. Just make sure you are not blocking any ads you don’t need to. Keep in mind that blocking too many advertisers, ad networks in general, or sensitive categories can decrease CPC because there are fewer advertisers in the auction bidding on your inventory.
- Fixed ad units. Switch your fixed-size ad units to responsive ad units. Responsive ad units allow you to support a wide range of devices by automatically adapting the size of the ads to fit your page layout. Alternatively, you can turn on the ad sizes optimization setting.
To summarize, we have shared three factors with you that drive CPC decline. Market trends, blocking controls, and fixed ad units.
How to Increase CTR in Google Adsense
Are you having issues with your clickthrough rate? The clickthrough rate is the percentage of impressions that lead to a click. A drop in CTR can be caused by a site design that is not optimized or by poor targeting.
Five steps that you can go through to improve your CTR.
- Step one, learn more about Viewability and Active View. Active View Viewable is a useful metric to find out how many of your ads are seen by visitors. Review the ad sizes reports with Active View metrics selected to improve your ad placements.
- Step two, compare platforms in reporting. Users accessing your site from different devices may have different revenue trends. When analyzing your reports, click on Platforms to understand the driver. For instance, a drop on mobile-only might indicate bad ad implementation. You should note that changing the layout of your site can also impact CTR. Make sure your site is optimized for mobile ads, constantly switching to responsive ad units. You can also compare ad units within specific platforms by adding platforms as a secondary breakdown in reports, which will provide you with further insights.
- Step three, check for Confirmed Click. If your CTR has a sharpened increase on mobile, your site may be impacted by Confirmed Click. This is when our system has determined that the ads on the impacted sites are generating unintended clicks on mobile. By introducing the second click, we improve the experience by letting the user confirm they’re intending to visit the advertised page.
- Step four, review your ad implementation. Review the recent changes in ad locations for your five top ad units. Also check your ad code, especially if you have modified it because this will impact your ad serving and therefore your revenue.
- Step five, check your account for crawler errors. If the AdSense crawler can’t crawl your site, we will be unable to match relevant ads to your pages. Last but not least, don’t forget to have a look at our optimization video.
To summarize, we have shared five steps you can go through to understand why your CTR might be declining.